The VC world,
as told by the other side of the table.

Fundraising intel, startup war stories, and the unfiltered truth about building a company. For founders who've heard "not right for us at this stage" one too many times.

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"We're Aligned on Vision" Is VC for "We Will Ghost You in 30 Days"
A Founder's Guide to Reading a Cap Table Without Crying
They Asked for the Data Room Three Times. They Never Read It.
The 11-Slide Deck That Got a $4M Check (Annotated)
VC-to-English Translator™Full dictionary →
What they said:
"We love the space."
Translation: We are not investing but want to keep tabs on you in case someone else does.
What they said:
"Come back with more traction."
Translation: We have no conviction. Prove us wrong and we'll pretend we were always interested.
What they said:
"It's a valuation issue."
Translation: We do not believe in your company enough to argue about price. Lower it and we still won't invest.
What they said:
"We're close to getting conviction."
Translation: We are 0% close. This is how we buy time without officially passing.
What they said:
"The timing isn't right for us."
Translation: We are at the end of a fund cycle and don't want to admit it. Or: just a no.
What they said:
"We'd love to co-invest alongside a lead."
Translation: We want the upside without the work of due diligence. Find someone else to take the risk first.
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